PERFORMANCE programmes

Leader attitude: prepare oneself and take action to succeed

Presentation text (suggestion)

Do you want to overcome your challenges? Strive to do better? Shake up your certainties to go beyond what you thought you were capable of? See yourself in a new light thanks to a new, innovative method inspired by the conferences and books of The Attitude of Heroes ®. Learn how to use your strengths better in order to accelerate your success. Set your own action plan to better overcome the challenges that you have set for yourself.

Table of Contents and pedagogical objectives

  • • Define your perspectives (prepare oneself for action)
    • How far along are you?
    • Where do you want to go?
    • What are your models for success?
  • Increase your performance (adopt winning principles of action)
    • Your preconceived notions to overcome
    • Your success levers to activate
    • Your first steps to undertake
  • Establish your action plan (+ measure progress)
    • The winning action strategy and constant progress
    • Your individualised recommendations
    • Your personalised roadmap

At the end of the seminar, the participant will leave with:

  • A personalised action plan to take action effectively
  • A clear perspective on one's individual margin of progression
  • A good dose of inspiration and meaning to stay the course

Personal branding: cultivate the art of differentiating oneself with being pretentious

Presentation text (suggestion)

How do you take advantage of the socio-economic situation in order to reinvent yourself and seize new opportunities? How do you manage your identity, your brand image, and your reputation in an efficient, powerful, and professional manner? The current professional context, more and more, leads to individuals promoting themselves to succeed. Discover how personal branding can transcend the image that you are portraying and the perception that others have of it. Learn to use your identity to promote it, increase your visibility, and sustainably generate attractiveness around your name.

Table of Contents and pedagogical objectives

  • Establish your identity
    • Clarify roles, personality, and areas of expertise
    • Identify what makes you visible
    • Find the right hook-on levers (Why)
  • Develop your visibility and your attractiveness
    • Work on the clarity of your message
    • Target differentiating elements
    • Choose the offline and online channels
  • Follow your reputation
    • Boost your credibility
    • Increase your reach
    • Measure the alignment between image conveyed, and image perceived

At the end of the seminar, each participant will leave with:

  • A clarification of aspects of identity to be highlighted
  • Concrete perspective to put in place to make yourself known
  • Tips and tricks to better present yourself

Influence: be more successful with others thanks to relational strategies

Presentation text (suggestion)

What attitude should you adopt to significantly develop your influence? How do you meet the right people who can enrich your network and your business? How can you effectively develop your relational network? Discover how influence helps you make the difference. Learn the keys that will enable you to create attractiveness and develop the winning attitude in order to build long-lasting, strong, professional relationships.

 

Table of Contents and pedagogical objectives

  • Understand influence
    • One of the 3 pillars of strategic intelligence
    • The use of relational strategies
    • The relational network
  • Identify the relational foundations
    • Strong and weak ties
    • 10 places to meet people
    • Expected/unexpected, easy access/difficult to access networks…;
  • Practise with 3 exercise levels + tips and tricks, as well as pitfalls to avoid

Option: the link toward media and online social networks

  • Similarities, differences and particularities of online
  • Create a relational continuum, occupy the terrain, and maintain the system
  • Attract attention and spark interest through effective communication

At the end of the seminar, each participant will leave with:

  • Concrete tracks to develop your influence
  • Exercises to practice relational strategies
  • A clear perspective on one's individual margin of progression

Client culture: place the client at the heart of professional approaches

Presentation text (suggestion)

Do you still think that customer satisfaction is won through coupons and discounts? Do you think that customer loyalty is measured by satisfaction surveys? Steve Jobs once said: "listening to your clients is good; knowing them is better". Adopting the customer attitude, making every effort to please them and make them "want to come back"...this is learned. Learn how to change perspective and adopt the right mindset. Learn how to guide your communication, your actions and your point of purchase (online or offline) to your customers. Find out how to go beyond the declaration of intent in order to take the right approach and turn your clients into loyal brand ambassadors.

Table of Contents and pedagogical objectives

  • Understand your clients so as to better satisfy them
    • Understand SONCAS and find their NEEDS
    • Identify the different client stages in marketing
    • Work on progress
  • Create your virtuous circle of attractiveness in the sales cycle
    • Before, to boost attractiveness and draw attention
    • During, to seal the relationship
    • Afterwards, to earn customer loyalty
  • Integrate customer satisfaction into all levels of the company
    • Examples
    • Tools
    • Techniques

At the end of the seminar, the participant will leave with:

  • Ideas for gaining loyalty even before the sales action
  • Standard profiles to better understand your customer categories
  • Simple tools to rethink quality depending on the customer

Storytelling: tell the story of the organisation and people in order to convince

Presentation text (suggestion)

Why present a company or a professional through the angle of a story? How do you bring the story into the marketing and management sales pitch? What tools can you use to generate adherence and attractiveness? Storytelling is rooted in how humanity functions. Discover the power of storytelling in the service of your professional attractiveness. Understand the elements that make a compelling, authentic, and credible narration. Learn to practice storytelling to benefit your growth.

Table of Contents and pedagogical objectives

  • Understanding the power of stories
    • Psychology of the narrative + constituent elements of a successful story
    • Storytelling, management and marketing tool
    • Strengths and limitations of Storytelling
  • Using the tools of Storytelling
    • The rules for building a compelling, effective, and authentic story
    • The technique of the 5 W
    • The Golden Circle
  • Practising storytelling
    • Examples and exercises
    • Examples and exercises (continued)
    • Examples and exercises (continued)

At the end of the seminar, the participant will leave with:

  • The framework of one's own storytelling, or that of one's organisation
  • Compelling examples for ideas and practice
  •  Simple and powerful tools to develop the story recounted

Digital strategy: leverage digital channels for professional use

Presentation text (suggestion)

How do you take control and start with the major media and social networks? What are the basic questions to ask oneself? How do you create a healthy, strong professional presence on them?

Today's web has completely transformed humanity's relationship with information, relationships between individuals, and the way business is done. The compartmentalisation between the online universe and offline life is gone, and opportunities have become ubiquitous. Discover how the principle media and social networks function. Learn to use them to convey a professional and attractive image.

Table of Contents and pedagogical objectives

  • Understand connected culture
    • X, Y, Z: culture and customs before the generations
    • Everything everywhere, all the time, on all devices (aTaWaD and SoLoMo)
    • Trends and outlook
  • Identify the pillars of the digital strategy
    • Development of channels
    • Content strategy
    • Digital identity, editorial line, and reputation
  • Best practices
    • Tips and tricks
    • Do's and don’ts
    • Examples and feedback

At the end of the seminar, the participant will leave with:

  • A clear vision of the situation and opportunities offered by the modern web
  • Answers to strategic, technical, and practical questions that arise
  • A personalised action plan and tips for making progress

Captivating presentation: sell one's ideas, convince and inspire

Presentation text (suggestion)

How can you attract attention and succeed in public communication? How can you make an impression and federate or unite without wearing masks? How do you overcome stage fright and stress in order to succeed and convince in an authentic and credible manner? Learn how to get started in public communication. Learn techniques and tips to use for successful public speaking. Master public speaking while remaining humble, authentic, and while generating a lot of attractiveness.

Table of Contents and pedagogical objectives

  • Getting started right (objectives - means - tools)
  • Taming public communication
    • Communication is everything (the 3 Vs: Visual, Vocal, Verbal)
    • Convince to inspire, influence, and impact
    • The power of intent
  • Adopt the techniques of 3 great communicators
    • Steve Jobs: the dramatisation
  • Tell a story
  • Choose formulas
  • Keep things interesting
    • Richard Branson: the embodied conversation
  •  Have fun
  •  Personify one's message
  •  Insist on a point
    • Oprah Winfrey: controlled emotion
  • Get involved
  •  Be spontaneous
  •  Ask the right questions

At the end of the seminar, the participant will leave with:

  • A solid base for daring to speak up
  • Techniques and tools to be reliable and convincing
  • Personalised recommendations and an action plan to practice and succeed

Programme perspectives

Your situation and the questions that you are asking yourself

As director, manager, or entrepreneur, you are very busy. Your professional activity is intense. You take action every day and make decisions that affect you, your entourage, and your employees.

You aspire to :

  • Take a break in order to establish your perspectives and vision
  • Take a step back to better decide and make the right choices
  • Clarify issues and express your development priorities

The questions that you are asking yourself:

  • Are my decisions/actions good for the long-term and oriented in the right direction?
  • Are the choices made (what I do and don't do) relevant to my growth/expansion?
  • Is the direction I’m giving my professional trajectory a winner going forward?

Articulation

A strategic retreat is built around the following key concepts:

  • One to One : exchanges and individualised shared experiences, between you and me
  • 2 days off the beaten path: 48 hours abroad, within 1,000km, to take a break
  • A step back and prospects : to take another look, and complete your vision.

The benefits that you will take away from this programme are :

  • A stepping-back, outside and away from your operation
  • Strategic beacons to let you dive back into your professional activity with solid reference points
  • Personalised pragmatic tools à which are directly operable.

At the end of the programme, you will be able to:

  1. Make the opportunity choices relative to your organisation and your industry
  2. Advance with determination in the right direction
  3. Channel your energy and your decisions